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Partnership Marketing Series - Tip #2

When you’re starting out, getting recognition and finding buyers for your product or service can be a challenge – how much money and time do you spend on marketing? 

One thing you may want to consider is partnering with another company or brand, says James Simmons, Marketing Manager at Mail Boxes Etc. UK, in his tips for start-ups and entrepreneurs.

No matter how small your start-up, don’t dismiss the idea of teaming up with a complementary brand to broaden your appeal. Not only will you get access to a ready-made audience, you’ll also benefit from the positive associations your chosen partner has already created in the marketplace. Partnership marketing doesn’t have to be hard work, and it isn’t just for the big guns either.

Partnership Marketing Tip #2

Know where you want to be

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Distilling the essence and USPs of your business should help point to where you want to take your business next. 

For example, your brand may appeal to affluent teenagers and perhaps you want to reach more of them. On the other hand, you may want to start targeting the 18-35 age-group and, rather than waiting for your current customers to get a little older and take your product with them, your aim is to break into this new demographic as well.

Knowing where you want to be will help you identify your ideal partner brands. This focused approach will enable you to whittle down the possibilities, too. 

Some of your prospective co-marketers will already be paired with other brands and may not want to crowd their audience, while others may have taken a very cautious approach to marketing and be ripe for a compelling proposal from you.

Find the full series of partnership marketing tips here.


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