Mail Boxes Etc. UK & Ireland's blog

Partnership Marketing Series - Tip #3


Tip number 3 from our partnership marketing series by James Simmons, Marketing Manager at Mail Boxes Etc. UK.

Partnership Marketing Tip #3

Find your ideal partner

It can be a bit daunting to start with a blank sheet of paper and try to come up with some prospective partners for your business. Luckily, though, there are some tried and tested methods that will help you cut to the chase. There are also some organisations that specialise in putting brands in touch with each other.


Remember to expand your view beyond the scope of your own marketplace – the best collaborations aren’t always the most obvious ones. What you do need to be sure of, however, is that their values and ethics are aligned with yours. 

The government’s innovation agency, Innovate UK, has more to say about partnership marketing and finding your perfect match here.

See all of our partnership marketing tips here

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