Partnership Marketing Series - Tip #5
Our final tip from the partnership marketing series from James
Simmons, Marketing Manager at Mail Boxes Etc. UK.

Partnership Marketing Tip #5
Learn and grow
As
with all good marketing programmes, one of the secrets to success is creating a
workable plan and then measuring its effectiveness. You will then be able to
learn and grow, building on the positives and addressing anything that didn’t
work so well, with the result that your future efforts will be better targeted
and more effective.
Communication
is key, so make sure you keep in touch with your customers, your marketplace
and your brand partner along the way. If possible, try to feed your new
knowledge into the campaign as you go along, rather than leaving the assessment
to the end.
When
the initial campaign does come to a close, however, you may choose to use the
experience as a one-off and enjoy the opportunities it brought, or you may feel
you want to make it more permanent.
Whatever
you decide, Mail Boxes Etc. is here to design and print your co-branded
promotional materials – from product labels to posters. And remember, our Business
Hub services are built around your needs as a small
business, with everything to help you succeed – from telephone answering and
postal services, to virtual office address and mail order fulfilment.