Mail Boxes Etc. UK & Ireland's blog

How to ensure you’re always on your clients’ agenda

Want to make a lasting impression on your customers? Here’s an affordable fix to boost your exposure.

There’s so much noise in the social space all the time, it can be difficult to weed out the spam and pay attention to the messages that matter.  We all want to attract the attention of our customers and prospects, to be remembered, to be the ‘go-to’ supplier when they need what we’re offering.  And we’re all seeking the golden bullet that will get us in front of them and keep us there.

Enter the humble calendar.  

It can be a wall or desk calendar, a jotter or blotter.  Whatever the format, you can be pretty certain that – no matter how well digitised your customers are – most of them will use or at least glance at a calendar of some sort in their office almost every day. 

So why not take this opportunity to provide them with the visual reference they’re looking for, while ensuring they see your brand and message every time?

MBE’s corporate calendars can be personalised with your images and logo, in a style and layout that reflects your brand values. They’re the perfect way to ensure you’re at the top of your clients’ agenda, and at the front of their minds, every single day.

There’s no need to be straight-laced or boring.  You can get creative with a range of sizes and formats, pick the paper and finish you want, and opt for colour or black and white.  

Be daringly different, funny, inspiring, or use your calendar as a way of showcasing some of your best work.  Our in-house designers will work with you to make your creative ideas come to life.

The hardest-working handout

While leaflets and brochures have their place and purpose, a calendar can work brilliantly as a leave-behind when you’re prospecting, a giveaway at events and a gift to say ‘thank you’ to current clients. 

You don’t have to wait for Christmas, either.  Start your calendar whenever you want – perhaps you’ve got a company anniversary coming up, or a themed promotion.  Either is a great excuse for a commemorative calendar.

Calendars can promote a product launch, celebrate a milestone or showcase your employees.  They’re also a great way of reminding clients of your brand’s story, heritage and history.  You never know, you could be starting a trend with a series of calendars that will become collectors’ items.

To find out how a corporate calendar could work for your business, call your nearest MBE store or pop in and speak to the team – we’ll be delighted to help.

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