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MBE Worldwide acquires GEL Proximity to strengthen its proximity logistics services

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MBE Worldwide (“MBE”) is pleased to announce a majority share acquisition of GEL Proximity, the first platform dedicated to proximity logistics. 

MBE Worldwide is a leading commerce enablement platform providing e-commerce, fulfilment, shipping, marketing, and print solutions to SMBs and consumers. In 2021, MBE served over 1,000,000 business customers worldwide generating €1.01 bln (US$1.2 bln) of system wide sales, through its 2,900+ service centres in 53 countries, and €24 bln (US$28.5 bln) of gross merchandise value traded through its PrestaShop e-commerce solutions.

GEL Proximity is an Italian tech platform entirely dedicated to last mile logistics, equipped with a tech connector that currently offers tens of thousands of pickup points allowing consumers to choose among different proximity services. In 2020 GEL Proximity became a spin-off capital company of the Politecnico di Milano, aiming to improve a sustainable growth of the ecommerce channel, with particular attention to urban logistics, environmental impacts and carbon reduction leveraging technology to improve the parcel collecting system.

This acquisition represents a strategic step in MBE Worldwide’s path to growth, developing and scaling up GEL Proximity platform and technology across MBE global footprint will further strengthen its competitive position as a global commerce and logistics platform for businesses.

“Our strategic goal consists in building an integrated platform - both physical and digital - to support SMBs growth.“ - said Paolo Fiorelli, Chairman and CEO - MBE Worldwide - “Combining a wide network of Service Centres with one of the most successful ecommerce platforms in the market, positions MBE as a unique player in the global landscape. This acquisition represents a further strengthening of our commercial offer for business customers enabling them to serve even better their final customers“ - added Paolo Fiorelli.

“The journey we experienced at GEL Proximity is the result of an entrepreneurial idea built with Damiano Frosi and with the support of Politecnico di Milano, Polihub and the Digital Innovation Observatories which had a fundamental role in our path to succeed, together with Europromotion, a company controlled by Italia Distribuzioni, the largest Italian company operating in proximity marketing” - said Lorenzo Maggioni, CEO & Co-Founder - GEL Proximity - “The last mile represents today the most delicate and expensive phase of the supply chain and our commitment with MBE will be to facilitate access to Logistics Proximity services through innovative and highly customisable technology” - added Lorenzo Maggioni.


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