How Reviews Affect Your Business’ Search Ranking on Google Google and other search engines value your customer’s feedback and opinions. This makes online reviews critical to your SEO strategy and business success. They can alter a customer’s purchasing decision, rank you higher in search engines and therefore get you more clicks and sales opportunities online. If your brand has 4.5+ stars and more reviews than your competitors, you’ll be one step ahead of the competition as Google will place you above them in search as your business is deemed more trustworthy by them.Reviews can influence your local SEO rankingMap searches – Google Maps says the “highest-rated” results will be displayed first when you search for nearby businesses. Google updated its Maps to feature reviews more prominently and uses this data to determine the relevance of the prioritised results.Why is it important to feature highly on Google maps:- 86% of people use it to find the local products and services they need- 1 in 5 of those make a purchase within 24 hours of checking out a business online- 58% use their smartphones to look up companies on Google every single dayReviews help your site rank for long-tail keywordsLong-tail keywords are phrases with low search competition that are much easier to rank for if selected carefully. By looking at customer comments and how they are phrasing their concerns, you can use these phrases as keywords for your site’s optimisation. Using the words your customers use can help you rank higher.