The advantages of custom packaging
How customised packaging helps promote your business and your brand
Product packaging is a significant element of the marketing
mix. It is a powerful communication tool that can add value to the user’s
experience and differentiate your product in the marketplace.
Beautifully presented personalised packaging can highlight
and reinforce your branding and improve your customers’ purchase experience,
helping to enhance their loyalty. Research by Dotcom Distribution (eCommerce
Packaging Study 2021) revealed that the use of high-quality packaging is one of
the most appreciated elements by users who buy online, together with fast
shipping and transparency in the buying process.
One of the main advantages of customised packaging is its
ability to convert occasional buyers into real brand ambassadors, particularly
when it comes to e-commerce, as waiting for the package to arrive and unboxing
represents an essential part of the user experience. This is just one of the
reasons for using customised packaging.
Let’s look in detail at why it’s so
important to give your products an exceptional edge.
61% of shoppers say they are willing
to place an order again after receiving a premium package
40% of users are inclined
to share images of unique and branded packaging on
social networks.
The Top 4 Benefits of Custom
Packaging
Choosing tailor-made packaging means giving your products
recognisable characteristics in the eyes of consumers, expressing the brand’s
values through shapes, colours, fonts and logos which help strengthen your
brand identity.
The advantages of customised packaging can be summarised in four key
points:
1. Attracting and retaining customers. Great
packaging design attracts the attention of new buyers while also
acting as a fundamental lever for achieving greater customer loyalty.
It can also help create a real physical and emotional connection
between consumers and the company. Being able to surprise your customers with
creative, eco-sustainable, personalised packaging contributes to enriching the
brand’s value system and helps to tell the story of the product it contains
from the moment it is delivered.
2. Improving brand visibility. Customised
packaging is a fundamental part of the marketing mix and can
strengthen the identity of a brand. Creating a co-ordinated image
through the use of words, graphics and colours consistent with your
corporate message is a key way to underline brand identity and communicate
the values promoted through your products. More and more customers look for sustainable
packaging as an ecological alternative to traditional packaging,
appreciating the reduced use of plastic in favour of paper, cardboard and other
high-performing solutions. Working with a supplier that offers reusable and
biodegradable materials can bring an extra dimension to your brand in customers’
eyes and is an effective way to respond to new consumer purchasing habits.
3. Supporting product sales. Another
advantage of customised packaging is the ability to stand out from the
competition. Branded packaging created with top quality materials and high-end
printing techniques are the best calling card for a company. Not only do they
look great on the shelf; they also proclaim your message in transit as they
make their way to your customers.
4. Achieve lower shipping
costs. Product
packaging can also help optimise the cost of shipping materials and minimise
waste by reducing the quantity of materials used. It is an investment
that allows you to offer better protection for your products during
transportation while also reducing costs. By using tailor-made packaging and
materials that are perfectly adapted to the items being shipped, you can reduce
damage in transit which could slow down the delivery process, resulting in
returns and potential customer dissatisfaction.
Using professional
printing technologies, MBE can customise your company’s products and
packaging, printing your logo or graphics on labels, boxes, envelopes, adhesive
tape and much more, to give more style and value to the image of your brand.
With MBE printing and marketing solutions for packaging customisation, you
can make your products exclusive and original and highlight the unique aspects
of your brand to give your business an additional boost.
Discover MBE’s solutions here.